I go deep to understand
Multidisciplinary design leadership that connects brand, experience, organizations, and emerging technology.
then I build what’s next.
I’m a multidisciplinary design leader who turns complexity into clear ideas, tangible experiences and systems people can believe in and act on.
I started my career as a designer and still think like one: I sketch, map, prototype, and make my way toward answers. Over time, my canvas has expanded—from editorial and information design to brand, customer and employee experience, environments, organizations, and emerging technology.
For the past 14 years, I’ve grown up at SYPartners, where I’m now a Principal and previously led our global design practice. I’ve worked with C-suite leaders and multidisciplinary teams across media, technology, hospitality, retail and other industries, shaping everything from intimate leadership experiences to large-scale events and integrated brand systems. My role is often to make complexity coherent, set the creative direction, and build the team and conditions that allow ambitious work to happen.
Selected clients:
Apple, IBM, Hilton, Macy’s, AARP,
Hearst, Deloitte, Coach